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Local distinctiveness
Local distinctiveness is what makes one place different from another. It’s the composite of a place’s assets; the landmarks and sights, the landscape, wildlife, built heritage, traditions, food, festivals, myths and language. 

Costumers want to understand and appreciate the essential character of a place, learn something and, importantly have something to share with others when they return home.

Find out more by watching some videos about local distinctiveness:

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