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Social media marketing
Social media has become one of the most powerful marketing instruments a micro/family tourism business can use. Tourists, customers frequently rely on social networking sites to discover and learn about new travel destinations and to make key decisions when organising their trips. They share their travel experiences and impressions online, similarly their opinions about guesthouses, hotels, restaurants, airlines or even car rental services, all of which has a direct impact on future tourists/clients and their future travels.

Social media plays a substantial role in many aspects of tourism, particularly in information search and decision-making behaviours, tourism marketing activities and in focusing on best practices for interacting with customers. Travel and tourism depend to a high extent on the word of mouth – opinions, recommendations, and comments on social platforms such as Facebook, Twitter, Tripadvisor, Youtube, etc and enable customers to share suggestions and tips.

The majority of customers tend to trust recommendations from acquaintances, friends and family members, more than any other form of advertising. In addition to that, customers tend to like photo posts on Facebook, Tripadvisor or Twitter and to get inspired by magnificent views for their holiday choice and travel plans. Even when not fully aware of it, our likes, comments and discussions may affect other's travel decision making.
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