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Email marketing
Email marketing is an effective method to build your target client list in a cost–effective way. Once your subscribers have agreed to receive information from your tourism business, you can contact them directly with offers, promotions, attractive content, and news. Make sure you address them personally and only send content that is relevant and engaging to ensure your clients read it. There are a number of email marketing services available with a variety of packages for micro/family businesses as well such as www.mailchimp.comwww.constantcontact.com, wiredmarketing.co.uk, etc.
Most of the email marketing services offer the possibility to monitor results so you can follow how many people have read your email and what links they are clicking on within it.


          


Mailchimp

MailChimp is one of the most popular email marketing service provider. It offers an easy to use interface with efficient tools and support. It includes an easy email creator, merge tags, autoresponders, segmenting contacts into groups, and tracking and analytics. It also allows to schedule delivery times based on user’s time zones and set up segmenting based on geolocation.
Support is offered by email, live chat, and knowledge base with videos and tutorials.

MailChimp offers a free plan which allows sending 12,000 emails for up to 2,000 subscribers.
                                        

                                                  


Constant Contact

It is one of the largest and fastest growing email marketing service providers. It is also the easiest to use and beginner friendly email marketing service. You can easily manage your email lists, contacts, email templates, etc. Each account gives you access to easy tracking and reporting, built-in social media sharing tools, an image library and 1GB of storage for your own files.

Constant Contact offers support with live chat, email, community support, and a library of resources.
It offers a 60-day free trial.


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