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Pay-per-click advertising (PPC)
Pay-per-click (PPC) is an advertising model that helps to increase traffic to a business website using a clickable advert (e.g. a banner ad), which is hosted on websites or search engines. The advertiser pays the publisher (the website owner) for the amount of times the advert is clicked. PPC relies on the use of effective keywords or phrases together with well written website content that will engage your clients enough to click on your links  and visit your site.

One can set the own budget and turn the advertising on and off when needed so it is a great option for micro or family tourism businesses looking to test different marketing instruments and channels.

PPC is a way to pay for visits to the own website or landing pages to compliment the organic traffic the tourism business is already experiencing.

The most common types of PPC advertising are through search engines, such as Google AdWords and Bing Ads and social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest.
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