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Search engine optimisation (SEO)
Small tourism businesses can stay ahead of their competitors by creating traffic to their website using Search Engine Optimisation (SEO).

SEO works by optimising a business' website to increase its organic ranking in search engine results (for example how high up it would appear in a search list on search engine e.g. Google), so that customers will be more likely to visit it. Search engine marketing focuses on improving the business website ranking using specific methods such as improving the use of keywords (words and phrases relevant to what the business does on its site).

Basically a tourism business website ranking depends on (in order of importance):

  1. What words are used on the website
  2. What titles are given to its pages
  3. Where the links to the website come from
  4. What words those links use to describe the site
  5. How quickly the site loads and performs
  6. The reputation and credibility of the tourism business
  7. How frequently the site is updated

Essential SEO tips

Significant part of SEO is based on finding and optimising your site around keywords and phrases - the words users will type into search engines (e.g. Google). You can plan and identify your keywords by :

  • Looking at your web statistics (Google analytics)  to see what people are searching for when they find your website
  • Using Google’s free Keyword Planner or the free version of Traffic Travis
  • Putting yourself in the shoes of your visitors and imagine what keywords would you use while searching for  your own tourism services/business

Once you have your keywords, make sure to check the following elements to improve your SEO.

You can save considerable amount of time by finding an expert who can help you with your website SEO.
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