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Effective websites
The website of a micro/family tourism business  is a powerful instrument within its marketing strategy. Most of the time this is where the business will be directing its customers to when communicating with them. Hence it is very important to ensure to have interesting content to keep clients on the site for a longer period.
With new technologies, more and more people are reading content on their mobile phones and tablets than ever before. Tourism businesses have to make sure that their website is easy to browse and interact with on different devices so that clients can have a good user experience while accessing it. It should be designed and developed as a tool to engage clients and inspire, encourage them to action.

Is your website working well for you or could it be improved? By completing the checklists you can decide.

Planning the visitor journey on a website

Websites are designed to facilitate clients to undertake certain actions. Therefore the key point is “ what do we need to do for them to get to their end goal?” If we make it difficult or confusing they won’t get to that goal, no matter how nice it looks or how well it is ranked on Google.

One example of visitor journey is shown here for the website of a 4 star quality rural Bead & Breakfast. You can use it as a guide to complete your own.

Planning the architecture of the own website

Based on the result of the visitors' journey plan you can map out an architecture diagram for your website. This is a simple hierarchy diagram that holds all the content you want to include, but should maintain the focus on the most important elements to get visitors from the homepage to the point of action that of buying your tourism services.

An example, based on the sample user journey, is shown here.
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