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How to make a brand development?
Before starting to develop your brand image, you need to:

  • Identify Your Key Audiences
  • Determine Critical Business Goals
  • Define Your Brand Personal
  • Develop Key Messaging

To read in more detail about the brand image, click here.

The verbal and visual elements you use to express your brand are next.
You’ll have to figure out:

What words you’ll use to express your offering? 
This includes your business name, tagline and “brand promise,” the short text you’ll use to explain what your company does, who you serve and how you help them.

What colors you’ll use?

It is recommended developing a five-color palette you can use in all of your branding elements. 

What fonts will represent your business?
 

Once you’ve chosen fonts, be sure to use them consistently on the web and in your print materials

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