Mobile logo
Brand development, what does it mean?
As defined by the Cambridge University it is "the process of improving a brand or improving customer's knowledge and opinions of a brand". 
It could be called the business’ “identity". 

An organisation’s brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset.
Your brand could be described as “what people say about you when you’re not there”.

Customers are much more likely to remember your business. A strong brand name and logo/image helps to keep your company in the mind of your potential customers.
A key element of the visual identity is the logo. It allows an organisation to not only be recognised, but remembered.

A visual identity must fulfill three essential functions:

•  It is recognisable: by being simple and clear
• It gives your business personality
• It stands out from competitors
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