Creation and development of a rural touristic business
Sustainable management
New ways of communication and digital marketing
Cultural heritage and local traditions
The personal approach
Tools & References
Brand development, what does it mean?
As defined by the Cambridge University it is "the process of improving a brand or improving customer's knowledge and opinions of a brand".
It could be called the business’ “identity".
An organisation’s brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset.
Your brand could be described as “what people say about you when you’re not there”.
Customers are much more likely to remember your business. A strong brand name and logo/image helps to keep your company in the mind of your potential customers.
A key element of the visual identity is the logo. It allows an organisation to not only be recognised, but remembered.
A visual identity must fulfill three essential functions:
• It is recognisable: by being simple and clear
• It gives your business personality
• It stands out from competitors
It could be called the business’ “identity".
An organisation’s brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset.
Your brand could be described as “what people say about you when you’re not there”.
Customers are much more likely to remember your business. A strong brand name and logo/image helps to keep your company in the mind of your potential customers.
A key element of the visual identity is the logo. It allows an organisation to not only be recognised, but remembered.
A visual identity must fulfill three essential functions:
• It is recognisable: by being simple and clear
• It gives your business personality
• It stands out from competitors
