Tools & References
Market Research Surveys
A survey can be a useful tool to gather information about the market.
They can be conducted:
Surveys can be used to:
They can be conducted:
- online via website links,
- emails and social media,
- by telephone,
- face to face,
- by mail.

Surveys can be used to:
- reach a specific audience,
- gain insight into your customer demographics,
- research a target market,
- identify any product or pricing opportunities,
- measure and test brand awareness.