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Collect, analyse and act on the results
After identifying the source and type of information you need, you can start to collect it. It is important not to allow your opinions or preferences to affect your research. Having a preconceived idea of the results will bias your research and provide false information. Remain open minded and be prepared for unanticipated results.

When processing data make sure you:
  • keep your market research objectives in mind,
  • categorise data according to what is most relevant for your buiness (don`t become side tracked by information that is just interesting),
  • collate your data using tables or lists to make it easier to identify certain trends and themes.

You may need to collect additional information if your results are inconclusive.

Find out more by watching some videos about market research:


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