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Sources and types of information
There are a variety of data sources to assist you in researching your customers, competitors, industry, location.

Primary research refers to information gathered from original sources such as surveys, face to face interviews, focus groups, customer feedback, questionnaires.
Secondary research is information and data that has already been collected and analysed by other sources such as social media and websites, newspapers and media, industry and trade publications, marketing and consumer lists.


The types of information you collect through these sources may be qualitative or quantitative.
Qualitative information measures the values, attitudes and views of a particular sample. This type of information is useful if you want to understand why people buy your products or use your service, how they respond to your advertising or their perceptions of your brand.
Quantitative information is based on statistics and may be useful to predict market penetration, future earnings etc.
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