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Digital marketing and its benefits
Digital marketing is the promotion of products, services or brands via various forms of digital media and differs from traditional marketing in that it implies the use of digital channels and methods that enable any business to set up and analyze marketing campaigns and understand what is working and what is not – in real time.


Digital marketing relies on strategies that work efficiently via the internet and mobile devices. For micro/family tourism businesses with goals of reaching as wide audience as possible and small budgets, this type of marketing has significant advanatges. 

Find out more by watching some videos about digital marketing:

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