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To map the future
A business plan is not just required to secure funding at the start-up phase (although it is vitally important to do so), it is also a vital aid to help to manage a business more effectively. By committing thoughts to paper, you can understand your business better and also chart specific courses of action that need to be taken to improve your business. A plan can detail alternative future scenarios and set specific objectives and goals along with the resources required to achieve these goals. By understanding your business and the market a little better and planning how best to operate within your environment you will be well placed to secure your long-term success.


The executive summary should be concise, precise, and complete.

It includes:
• Company Goals
• Business Philosophy
• Industry Description

What you are hoping to accomplish over a particular period of time, then you need to clarify your philosophy.
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